30th March 2017
How the Dentistry Scotland Awards made us hungry for success
The Dentistry Scotland Awards has helped Bite Dentistry in more ways than we thought, Eimear Keenan says.
After 20 years in general practice it is very easy to become complacent about your job or place of work. Fortunately for us here at Bite Dentistry, this is when we decided to do something to mark the occasion. In fact, we decided to undertake a number of things to mark our 20th year. Challenges such as completing the Moonwalk, attending a conference overseas – we went to NYC, and entering some dental awards. This last decision proved to be the most fruitful and far-reaching in its outcome. Little did we realise just how beneficial entering and winning the awards would be for us. There are the obvious things that result when you win an award such as:
- Increased media awareness
- Ability to advertise and market about the awards
- More stimulation and involvement from our patients
- Increased footfall through our front door
- A recognition of our achievement from referring colleagues and patients.
But the most profound effect has been on ourselves as a team. We have increased confidence and self-belief. It has made us more self-aware both as individuals and as a team. We want to prove to each of our patients that we are one of the best practices in Scotland and that we deserve the award.
We want to deliver exceptional dentistry and customer care. The initial win stimulated in us a competitive spirit we didn’t know we had. We went back a second year hungry for success and achieved another accolade. Unfortunately, in our third year we were shortlisted but came home empty handed. Instead of feeling defeated it has redoubled our efforts and we are galvanising our patients to help us go back again in 2017 looking for new success. Engaging with our patients to ask them to be our ambassadors has encouraged feedback that is vital to our growth and helps us to keep working and improving all aspects of our care. The awards ceremonies are great fun and give us a welcome opportunity to get dressed up and attend the black-tie events. Spirits are high and it is lovely to socialise with each other away from the normal confines of the surgery. My staff are more engaged than ever before and we are seeking new and novel ways to achieve exceptional patient care.
On a personal level, I have become more engaged with my dental colleagues throughout Scotland, which has been great The Dentistry Scotland Awards has helped Bite Dentistry in more ways than we thought, Eimear Keenan says
About Eimaer Keenan
Eimear qualified from Edinburgh University in 1992 and worked as an associate until 1995 when she left to set up her own practice. She has been working in Edinburgh ever since. Eimear’s practice became fully private in 1997. She has worked with the same group of support staff for 10 years and they have all completed advanced training in implant dentistry, radiography and sedation. Eimear sat her MFGDP in 2007 and her DipImpDent RCSEd in 2013. In November 2014, to celebrate 20 years in practice, Eimear took her whole practice to New York for five days where they attended the Greater New York Dental Meeting and had a great time seeing the sites. fun. It’s great to share experiences with other practice owners. I’ve also benefitted from opportunities to speak on behalf of some well-known dental companies, which has been great fun. All in all, I think many dentists are very sceptical of such awards, but the benefits are there for the taking and I would strongly encourage everyone to enter, especially if you want to re-engage with your teams. We certainly will be entering in 2017 – on second thoughts don’t enter – that will give our practice a better chance!